Valore took its name from the word "valor", which means having the strength of mind or spirit to encounter danger with firmness. People with valor are brave, strong, and courageous. These were the qualities held by a small group of college students when they started the company in 2002. At Valore, we believe knowledge is power, so we started the company in an effort to help fellow students buy textbooks at lower prices and to offer more money back for books sold at the end of each semester. As the company has grown, the Valore Team has embraced the qualities of life that reflect our company: focus, dedication, bravery, and boldness.